Through this sponsorship, LegacyFX aims to foster greater relations with the Betis fanbase and within the forex trading community. The club’s home stadium, Estadio Benito Villamarín, holds nearly 61,000 people, which the trading company aims to leverage to the fullest. Spanish football club Real Betis has signed up automotive manufacturer Volvo as a sponsor. Real Betis have qualified for three of the last four editions of the Europa League and on Thursday face Manchester United in the second leg of their round of 16 tie.
Back into UEFA competitions
Renfe and Real Betis announced a deal in May 2021, making the company the official transport partner of the club. With this agreement, Renfe also goes one step further in its commitment to the promotion and support of the sport. An e-wallet app founded in 2016, MuchBetter has been involved in a variety of sporting deals, sponsoring cricket teams, football teams, cyclists, boxers and poker players. A Danish sportswear brand founded in 1923, Hummel has sponsored some big names over the years and currently sponsors Southampton, Everton, the Denmark national football setup and several other football teams. ‘The ‘Business of…’ series of reports from GlobalData’s Sport Intelligence Center provide an in-depth view on the commercial strategy of a particular sporting league or event. By providing a detailed evaluation of all aspects of the property’s commercial strategy, we can guide investor decisions and sponsorship/media strategies for any organization looking to understand, imitate or partner with sporting properties.
The 2018–19 campaign was very positive; the club reached the Copa del Rey semi-finals and topped their group in the Europa League, before eventually being knocked out by Stade Rennais in the round of 32. The league finish meant Betis became the first Andalusian team to compete in the UEFA Champions League, and it reached the group stage after disposing of Monaco in the last qualifying round (3–2 on aggregate). For the next couple of seasons, Betis went through numerous managers, a relegation and a promotion, after which the team finished sixth in the league with Juande Ramos at the helm. In the European campaign, Betis knocked out Fenerbahçe (4–1 on aggregate) and 1. FC Kaiserslautern (4–1) before losing to defeated finalists Bordeaux (3–2).
Last season the club won the Copa del Rey, beating local rivals Valencia on penalties in the final. Betis are currently fifth in LaLiga and three points off a Champions League qualification place. “We are partnering with a world scale brand, that will also bring a direct benefit for the club’s operations.
Football
Betway’s departure was possibly the result of the Spanish government’s decision to ban all deals with gambling firms. Finetwork is a Spanish telecommunications company that got into the sporting world in 2020 when it partnered with the Spanish Basketball Federation. The Spanish company was founded only recently in 2019 but is already going for the big sporting names in the country. Ramón Alarcón, CEO of Real Betis, outlined the importance of the agreement for a club that is performing at the top end of European football.
It is the increased international footprint that European club football has given Betis that is an attraction to Corpay who will also support the club’s women’s soccer team, its indoor football programme and the Real Betis Basketball team. Real Betis were relegated from La Liga in both the 1999–2000 and 2013–14 seasons but were promoted back on their first attempt each time. The following year, Betis returned to the top flight and ushered in a period of “good times” for the club, with the next three seasons seeing three top-six finishes, as well as UEFA Cup qualification in 1982 and 1984. In 2017, Volvo committed to progressively abandon combustion engines and to electrify their entire car range. The company has also committed to reducing, by 2025, 40% of its CO2 emissions compared to 2018 across their chain of production and distribution. Volvo will provide the squad with a fleet of vehicleswith the hybrid and plug-in hybrid models being a focus.
OlyBet stated while announcing the partnership that its customers would also have the opportunity to engage with the club via live broadcasts, local events, social media and betting experiences. As announced in February 2020, Cruzcampo extended its deal with Real Betis for three more years. The deal, according to the club, reinforces Betis’ growth in terms of audience, stadium attendance and the value of the club’s brand. In 2000, it was acquired by Heineken but remains a big brand in Spain and other parts of Europe. Cruzcampo entered the footballing world with Sevilla FC, the Spanish national team and Real Betis.
Real Betis and AUS Global sign a sponsorship agreement until 2025
- As announced in February 2020, Cruzcampo extended its deal with Real Betis for three more years.
- The company has also committed to reducing, by 2025, 40% of its CO2 emissions compared to 2018 across their chain of production and distribution.
- For more detailed analysis of all sponsor partners of Real Betis, as well as those of all other La Liga clubs, buy the report here.
This agreement came to be due to the success of the Real Betis Academy, which is already operating in Zimbabwe. It has over a million policyholders and continues to grow at a steady rate. The company has sponsored multiple LaLiga teams like Real Sociedad, Valencia, Getafe and Sevilla.
Innjoo is a technology company founded in 2014, whose idea is to search for new technology products and market and bring them to everyone.
Corpay will have a prominent space, such as our training kits, which generate high visibility,” said Alarcón. In 1916, the first Copa Andalucía was held, this being the first official derby of the Sevilla area. Of the 17 runnings of the cup, Sevilla were victorious 14 times, to Betis’ one sole conquest; this included a 22–0 routing after the latter sent their youth team, in 1918.
In just three months, the fans raised 400 million pesetas with then vice-president Manuel Ruiz de Lopera stepping in to provide an economic guarantee while himself becoming majority shareholder as the team narrowly avoided relegation. During the summer of 1982, the Benito Villamarín hosted two matches as part of the 1982 FIFA World Cup, and also witnessed the Spain national team’s famous 12–1 hammering of Malta to qualify for UEFA Euro 1984. Just one year after Villamarín’s departure, the club would again be relegated to division two, then rising and falling almost consecutively until consolidating their place in the top level in 1974–75. When the side returned to the second level in 1954, it gained the distinction of being the only club in Spain to have won all three major divisions’ titles. Much of the credit for guiding Betis through this dark period and back into the Segunda lies with chairman Manuel Ruiz Rodríguez. Betis’ city rivals Sevilla were the first club in Seville, founded in October 1905, while a second club, España Balompié were established in September 1907.
Real Betis and Volvo signed a collaboration agreement in March 2022, making the latter a main sponsor of the former. Volvo is a Swedish brand of motor vehicles known mainly for its SUV models. The company has committed to reducing 40% of its CO2 emissions by 2025 as compared to 2018. By 2025, half of its vehicles will be electric, and by 2030, no combustion engine vehicles will be sold by the company. Finetwork replaced Betway as Real Betis’ front-of-matchday-shirt sponsor in August 2021.
Betis have a long-standing rivalry with city neighbours Sevilla FC.[5] The two have met 114 times in official competition, with Sevilla holding a 45% win ratio over Betis (31%). My eagerness, interest and inclination towards sports has continuously etoro been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.
On 7 February 2009 Betis won 2–1 at the Pizjuán, but was eventually relegated from the top flight, while Sevilla finished in third position. The first match between the two clubs took place on 8 February 1915, with Sevilla winning 4–3. umarkets review The match was not completed, as high tensions led an aggressive crowd to invade the pitch, forcing the referee to abandon the match. Again under Pepe Mel, Betis started 2011–12 with four wins in as many games, with Rubén Castro retaining his goal scoring form from the previous season, where he scored 27 goals.
Corpay’s logo will be on training kits while the company will also receive digital assets, stadium advertising and match day hospitality including the opportunity to offer unique experiences to fans and clients. March 8 – LaLiga’s Real Betis Balompié has agreed a deal with FX payments provider Corpay Cross-Border to become the club’s first team training kit sponsor as well as the official FX payments provider. In the 2017–18 season, under Quique Setién, Betis finished sixth in La Liga and earned a spot in the Europa League.
